Kama Capital

Premium eCommerce Store for Herbishh

Kama Cpaital

Business Overview

Herbishh is a popular natural hair-care brand known for its keratin shampoo bars, hair growth oils, and herbal treatment formulations. As the brand’s demand increased and online traffic surged, Herbishh needed a high-performing Shopify store capable of handling multiple variants, highlighting strong product benefits, and driving consistent conversions.

The goal was to create a store that reflects the brand’s clean, nature-aligned identity while also delivering a fast, mobile-first shopping experience. At the same time, the store needed to support higher sales, improve product storytelling, and create a seamless checkout journey for users across India.

Technologies

  • Shopify Custom Theme + Custom App Integration Shopify Custom Theme + Custom App Integration

The Crucial Basics

Client Location

Client Location

India

Project Duration

Project Duration

1 months

Engagement Model

Engagement Model

Fixed Cost

Client Requirements

Here’s are the challenges

1. Large product variations required clear and visually structured variant selection.

2. Needed custom Shopify sections beyond default theme capabilities for bundles and comparisons..

3. Heavy mobile traffic demanded a fully mobile-first, lightweight, fast-loading design.

4. Product pages needed proper layouts for benefits, ingredients, usage steps, FAQs, and before/after results.

5. Review and UGC integration had to be added without affecting performance.

6. Required smooth setup of COD, payment gateways, and Indian shipping partners.

7. Needed SEO-friendly structure to improve ranking in a competitive hair-care niche.

The Solutions

To deliver a high-performing, conversion-optimized Shopify experience for Herbishh, we combined refined UI/UX, custom Liquid development, speed optimization, and a trust-focused content strategy. Each solution directly produced measurable improvements in user engagement and conversion performance.

Structured, High-Converting Product Layout

We designed a complete product layout featuring Benefits, Ingredients, Hair Color Guide, Usage Steps, Before/After results, and FAQs. This structure made product information easier to understand, helping users make confident decisions and resulting in higher add-to-cart actions and stronger engagement.

Premium Brand-Aligned Design

A clean, modern, botanical-inspired design was applied across the store to match Herbishh’s natural brand identity. This visually credible experience increased user trust, encouraged deeper browsing, and contributed to better conversion rates.

Performance Optimization for Faster Speed

By compressing media, adding lazy-loading, and minimizing scripts, the store achieved faster load times—especially on mobile. This led to reduced bounce rates, smoother product exploration, and a noticeable improvement in checkout completion.

Bundle & Offer System Development

We built custom logic for combo offers, Buy X Get Y discounts, and auto-applied deals. These compelling offers helped customers see more value, resulting in an increased average order value and more multi-item purchases.

Review & UGC Integration

Customer reviews, photo proof, and before/after results were integrated in a lightweight format that didn’t harm performance. This boosted credibility significantly and helped convert hesitant buyers into confident purchasers.

SEO-Optimized Website Structure

We added schema markup, metadata, keyword-optimized URLs, alt tags, and a structured blog system. These optimizations improved organic visibility, strengthened ranking potential, and set the foundation for long-term SEO growth.

Improved Checkout & Navigation Flow

Navigation was simplified, a fast-buy button was added, and COD, secure payments, and shipment tracking were implemented. These updates reduced friction and lowered cart abandonment, enabling customers to complete purchases more easily.

Backend Automation & Support Setup

Automated fulfillment updates, order notifications, and confirmation emails were added, along with WhatsApp support chat. This reduced customer queries, improved post-purchase confidence, and increased repeat purchases.
Responsive layout

Features

The Core Features!

1

Advanced variant selection with image swatches

2

High-converting product templates with structured storytelling

3

Mobile-first, fast-loading performance

4

Bundle logic and automatic discount systems

5

Integrated photo reviews and customer testimonials

6

SEO-optimized content and blog structure

7

COD, payment gateway integration & shipment tracking

8

WhatsApp chat and backend automations

What Our Client Say

Let’s Hear What Our Customers Have to Say.

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