TrueDerm - Transforming a Skincare Brand Into a High-Conversion Shopify Store

Business Overview

TrueDerm is a science-backed skincare brand offering clean, transparent formulas developed with research-driven efficacy. The brand aimed to launch a Shopify store that reflects its scientific credibility, communicates ingredient transparency, engages users through educational content, and drives conversions through a seamless, trust-led user experience. The objective was to build a premium, elegant, and fast-performing digital presence aligned with their core values of science, safety, and simplicity.

Technologies

Shopify Custom Theme + Custom App Integration

The Crucial Basics

Client Location

Denmark

Project Duration

1 months

Engagement Model

Fixed Cost

Client Requirements

Here’s are the challenges

1. Displaying detailed skincare data-ingredients, concentrations, and proof of efficacy-without overwhelming users.

2. Creating custom Shopify sections for brand education: mission, lab-development story, ingredient transparency, and science-backed content.

3. Ensuring high performance on mobile devices despite heavy visual content and lifestyle imagery.

4. Integrating subscription / repeat purchase options while keeping the checkout clean and simple.

5. Preserving site speed despite large images and potential video media.

6. Incorporating strong trust elements such as transparent ingredients, scientific claims, clean layout, and detailed testimonials.

The Solutions

To create a high-performing, science-led Shopify store for TrueDerm, we combined UX strategy, custom Liquid development, performance optimization, and structured educational storytelling. Each solution directly contributed to a more confident, informed, and high-converting user experience.

Clean, Modern Brand-Aligned Theme

We customized a minimal, neutral-toned Shopify theme that matches TrueDerm’s clean, scientific aesthetic. This polished visual presentation strengthened brand credibility and immediately instilled trust - helping users feel more confident and resulting in increased product exploration and engagement.

Science-Focused Product Pages

Custom product templates were developed featuring ingredient breakdowns, “science behind the product,” usage steps, FAQs, and real testimonials. This crystal-clear transparency helped customers understand the efficacy behind each formula, ultimately increasing trust and supporting higher conversion rates.

Mobile-First Responsive Design

We implemented a mobile-first design system with fast-loading visuals, simplified navigation, and large tap targets to ensure a frictionless mobile shopping experience. The improved responsiveness and faster loading led directly to lower bounce rates and higher engagement from mobile users.

Subscription & Auto-Renew Integration

A seamless subscription and repeat-purchase system was integrated to support recurring customers. This not only improved user convenience but also increased predictable recurring revenue — strengthening TrueDerm’s long-term customer loyalty.

Performance Optimization for Speed

Lazy loading, media compression, caching, and minimized scripts ensured the site stayed smooth despite high-quality imagery. These enhancements allowed the site to load significantly faster, creating a smoother browsing experience and supporting better on-site retention.

Educational Blog & Brand Storytelling

We implemented a blog structure aligned with TrueDerm’s scientific positioning, enabling content about skin health, product science, and the brand’s research-driven story. This foundation supports long-term SEO growth while nurturing deeper customer trust and loyalty.

Trust-Building Content Modules

Sections featuring ingredient transparency, “Made in Denmark,” lab-developed origins, and customer reviews were integrated throughout the site. These trust elements helped users feel more assured about product safety and effectiveness, leading to more confident purchase decisions.

Features

The Core Features!

Clean, modern Shopify theme aligned with brand values

Custom product pages with ingredient breakdowns and scientific proof

Mobile-first, performance-driven responsive layout

Subscription & repeat-purchase integration

Advanced media optimization for speed

Educational blog for SEO & customer learning

Transparent ingredient modules and testimonial blocks

Trust-focused brand storytelling sections

What Our Client Say

Let’s Hear What Our Customers Have to Say.

Give them a Try without a Doubt

When we were looking to hire developers, we anticipated that it would be challenging to find the ideal developers for our team. Then we partnered with Enstacked and we are impressed by their expertise in hiring remote developers and their services.

Jordan Reynolds

Olivia Carter

Top-Notch Custom Software Development

We turned to this IT development company for custom software development, and they delivered beyond our expectations. Their ability to understand our unique business needs and provide tailored solutions has been invaluable to our growth and efficiency.

Liam Anderson

Riverview, New York

The time zone is Not a Boundary

Enstakced has been doing an excellent job with the software and helping the client transform it into a SaaS platform. A responsive and organized team, their communication is awesome, with daily reports and regular calls for project updates. The team’s availability has secured an ongoing partnership.