SalesStar WordPress Case Study: Global Sales Training Website

Business Overview

SalesStar is a global sales consultancy and performance training organization operating across Australia, New Zealand, Mexico, Scandinavia, the United Kingdom, and the United States. With more than twenty years of experience, the company delivers science-backed sales coaching, recruitment services, strategy consulting, and executive enablement programs to help organizations build high-performing sales teams.

As their international footprint grew, SalesStar needed a modern digital platform capable of communicating their expertise, showcasing region-specific services, centralizing resources such as playbooks and assessments, and supporting localized content for global audiences. Their previous website was content-heavy, difficult to navigate, and lacked a clear user flow for decision makers.

To strengthen their premium brand positioning and improve engagement across regions, SalesStar required a scalable, high-performance WordPress website designed to support their consulting funnel, deliver a seamless multi-country experience, and reinforce their authority in the sales performance industry.

Technologies

Wordpress

The Crucial Basics

Client Location

Philippines

Project Duration

1 months

Engagement Model

Fixed Cost

Client Requirements

Here’s are the challenges

1. Managing and organizing multiple global service offerings including sales coaching, recruitment, strategy consulting, and training programs across different regions.

2. Delivering a fast, intuitive, and executive-friendly user experience for decision makers browsing from various countries and devices.s

3. Ensuring high-speed performance despite resource-heavy pages, large hero visuals, and multimedia content used across service and resource sections.

4. Creating a scalable, multi-country WordPress architecture that supports localized content without duplicating entire websites.

The Solutions

To bring SalesStar’s global consulting presence into a modern digital platform, we created a WordPress experience focused on clarity, performance, and high-level credibility.

Global-Focused WordPress Design

We built a clean, high-contrast design system aligned with SalesStar’s black, white, and red brand identity. Strong typography and bold hero visuals were used to reinforce authority, supported by messaging such as “The Science Behind Sales Strategy, Growth Guaranteed!”. This elevated their professional image and aligned the website with their premium sales consulting position.

Content Architecture for Multi-Country Services

We restructured all services using custom post types, categorized templates, and dedicated pages for each region including Australia, New Zealand, Mexico, Scandinavia, the UK, and the US. This unified the content foundation while enabling localized variations, ensuring consistency without sacrificing flexibility for global teams.

Storytelling Through Modern Page Layouts

We crafted visually engaging and strategically layered landing pages to highlight SalesStar’s sales methodology, leadership frameworks, global expansion, client success stories, performance-driven insights, and event updates. These storytelling layouts were designed to deepen trust and guide executives smoothly into their consulting funnel.

Performance & Security Optimization

To ensure fast and secure browsing across all regions, we implemented a comprehensive optimization layer including advanced caching, CDN-powered image processing, lazy loading for resource-heavy pages, hardened security headers, and brute-force protection. This improved load times and ensured reliable website performance for international decision makers.

User-Centric Navigation

We improved the navigation structure with a refined mega-menu that clearly organizes services, resources, training programs, upcoming events, and country-specific pages. This redesign removed friction, increased discoverability, and aligned the browsing experience with how executives search for consulting solutions.

Scalable Elementor + ACF System

We delivered a modular editing system using Elementor and ACF, providing reusable blocks, intuitive content fields, and ready-to-deploy templates. This enabled the SalesStar team to independently publish assessments, events, resources, eBooks, and regional updates without developer support.

Features

The Core Features!

Global-ready UI designed for sales consulting & corporate training

Structured content for coaching, recruitment, strategy, and training services

Mobile-first responsive design for executives on the go

High-speed performance through caching & optimized media

Easy content management via Elementor + ACF

SEO-ready architecture for long-term ranking

Intuitive mega-menu for international audiences

Secure, stable build for enterprise-level traffic

What Our Client Say

Let’s Hear What Our Customers Have to Say.

Give them a Try without a Doubt

When we were looking to hire developers, we anticipated that it would be challenging to find the ideal developers for our team. Then we partnered with Enstacked and we are impressed by their expertise in hiring remote developers and their services.

Jordan Reynolds

Olivia Carter

Top-Notch Custom Software Development

We turned to this IT development company for custom software development, and they delivered beyond our expectations. Their ability to understand our unique business needs and provide tailored solutions has been invaluable to our growth and efficiency.

Liam Anderson

Riverview, New York

The time zone is Not a Boundary

Enstakced has been doing an excellent job with the software and helping the client transform it into a SaaS platform. A responsive and organized team, their communication is awesome, with daily reports and regular calls for project updates. The team’s availability has secured an ongoing partnership.