The Solutions
To meet these challenges, our team combined technical excellence with creative precision, ensuring the website delivers both beauty and performance.
UX mapping and QA on every screen:
Audited PLP, PDP, home, and search; defined visual hierarchy for titles, price, badges, and CTAs; verified on common devices and DPRs.
Media pipeline optimization
Compressed assets, enforced web-ready formats, lazy-loaded below-the-fold media, and used a Shopify image-correction app for consistent sharpness.
Premium mega menu architecture
Grouped by category, need state, and brand; added icons and promo slots; ensured keyboard and hover/focus states.
Zoom with Ella feel
Leveraged Ella theme JS for smooth magnify on hover/tap; tuned lens size, debounce, and fallback for low-res images.
Minimal, safe custom JS
Wrote small, isolated scripts with namespacing to avoid conflicts; progressive enhancement only.
Alphabetical filter (A–Z)
Custom horizontal scroller that snaps to letters, filters brands client-side, and updates URL params for shareable states.
Content governance
Banner image checklist (DPR, focal point, copy contrast), product copy templates, and alt-text standards for SEO and accessibility.
Performance & Responsiveness
Compressed assets, reduced script load, and ensured flawless usability across mobile, tablet, and desktop devices.
Shopify Custom Theme + Custom App Integration 
