Kama Capital

Not Another Detox Tea Ecommerce Store

Kama Cpaital

Business Overview

Not Another Detox Tea is a premium wellness brand offering natural, science-backed detox tea blends crafted to support digestion, metabolism, and overall well-being. As the wellness industry rapidly shifts online, the brand needed a high-performing digital presence capable of educating customers, building trust, and driving conversions.

The goal was to develop a Shopify store that reflects the brand’s clean identity while supporting the brand’s core objectives, establishing a premium digital presence, offering a fast mobile-first shopping experience, simplifying complex product information, integrating subscription purchases, and improving long-term organic reach through SEO.

With a large portion of traffic coming from Instagram and mobile users, the store had to feel visually engaging, quick, and easy to navigate, enabling users to confidently choose the right wellness products.

Technologies

  • Shopify Custom Theme + Subscription App Integration + Klaviyo Email Automation Shopify Custom Theme + Subscription App Integration + Klaviyo Email Automation

The Crucial Basics

Client Location

Client Location

UK

Project Duration

Project Duration

1 months

Engagement Model

Engagement Model

Fixed Cost

Client Requirements

Here’s are the challenges

1. Complex product information—benefits, ingredients, precautions, brewing steps required clear, structured layouts

2. Needed custom Shopify sections beyond default theme features

3. High mobile traffic required fully mobile-first optimization

4. Subscription-based purchasing and secure payment integration were crucial

4. High-quality images and videos risked slowing performance

5. Trust-building content (reviews, scientific proof, FAQs) needed strategic placement to increase conversions

The Solutions

To deliver a high-performing wellness-focused Shopify experience, our team combined refined UI design, custom Liquid development, conversion strategy, and performance optimization. The outcome improvements are blended directly into each solution, just like the format you wanted.

Structured, High-Converting Product Layout

Built custom sections for Benefits, Ingredients, Reviews, Brewing Instructions, Before/After results, and FAQs—leading to higher clarity and easier decision-making for new customers.

Premium Brand-Aligned Design

Designed a clean, modern, wellness-inspired theme that strengthened brand credibility and directly improved user trust and engagement.

Performance Optimization for Faster Speed

Compressed media, added lazy-loading, and minimized scripts, resulting in significantly faster mobile load times and improved checkout conversions.

Custom Liquid Functionalities

Developed dynamic components and advanced product elements beyond theme limits, making the experience more interactive and user-friendly.

Subscription Integration for Repeat Sales

Implemented Shopify-compatible recurring billing to increase customer retention—resulting in higher repeat purchase potential.

Trust-Building Enhancements

Added testimonials, scientific proof, secure payment badges, FAQs, and customer success stories, which collectively boosted brand credibility and conversion rate.

SEO-Ready Infrastructure

Created an SEO-friendly architecture with meta tags, schema, and an educational blog—driving long-term organic growth and better visibility.
Responsive layout

Features

The Core Features!

1

Custom product pages with benefits, ingredients, brewing steps & FAQs

2

High-converting landing pages with social proof and before/after visuals

3

Mobile-first, fast-loading performance

4

Subscription and recurring billing integration

5

Automated reviews and email workflows

6

SEO-optimized blog for educational content

7

Trust-focused UI with testimonials and secure payment badges

8

Clear and transparent shipping, return, and guarantee sections

What Our Client Say

Let’s Hear What Our Customers Have to Say.

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